Premier Tech and AgResource form distribution alliance on the AGTIV® line of inoculants in Canada
Taurus is pleased to announce that Premier Tech will be working with AgResource for the upcoming 2020 season to handle and distribute the full line of AGTIV® inoculants to the Western Canadian marketplace, including Ontario.
“This is an exciting alliance for us in Western Canada,” explains Craig Davidson, President of Taurus Agricultural Marketing Inc. “We have been working with Premier Tech for over seven years and have seen the market usage of their agronomically enhanced biologicals grow and their expansive portfolio of inoculant products fully rounded. Partnering with AgResource, with their ability to better service and deliver to our growing customer base, was the next logical step.”
Marc Béland, Senior Director of Agriculture for Premier Tech adds, “We have been in business, as a family business, for close to 100 years. Delivering innovations and enhancing production with the only inoculant brand on the market containing rhizobium and mycorrhizae has been a huge differentiator. Premier Tech prides itself on its customer experience journey to support and service our products.”
“Having the ability to work with AgResource which has over 45 years in the market, specializing in customer satisfaction, aligns nicely with our core values and the culture we have in Premier Tech.” Marc continues, “We are confident we have the right delivery of inoculants for any operation in an agronomically innovative package and as with all parts of the Premier Tech business, we want to insure we look after our grower and retail customers.”
“We are very pleased to be able to take on the AGTIV® line of inoculants from Premier Tech in the market we service and feel their focus on innovation and agronomy fits well with our approach to business,” adds Mark VanBraeckel, General Manager AgResource. “We will be an excellent option for customers to order their AGTIV® needs through and we expect to be concise in our approach to delivery, as well as the servicing of in-season needs and inventory management for our customers, as we have done for many years in the area of inoculants.”
To learn more about Premier Tech’s full line of innovative biological inoculants visit www.ptagtiv.com or visit our biologicals section on our website and read one of our latest blogs around the importance of proper soil biology.
Taurus Agricultural Marketing Inc. has been in business since 2001, delivering tremendous agricultural value, with a focus in Western Canada and more recently expanding efforts in the United States and overseas. To learn more about our business and our leading edge, sustainable solutions, visit our website at www.taurus.ag or contact one of our professional people for more information. While there sign up to become a Taurus Insider!