From the day Taurus opened its doors in 2001, Craig has been driven to help growers understand the why’s behind the how’s in agriculture. His goal has been to create a different kind of company: one that is focused on promoting innovative, scientifically-backed technologies and leading edge agronomic strategies based on education, knowledge and data. Since then, he has been helping business-minded growers to benefit through Taurus’ fact-first approach to farming.
Craig works closely with agri-businesses and manufacturers to determine how their products and services can bring value to the Canadian and global marketplace – and fit within an overall agronomic strategy designed to maximize production and profitability for growers.
As President, Craig’s approach to business is about “boots on the ground” versus “feet up on a desk.” He remains passionate about working with progressive farmers and continues to personally lead grower meetings.
Craig has spent his whole life in agriculture. Before founding Taurus he served in senior management roles with fertilizer manufacturers on both sides of the border. He continues to be actively involved in a fifth-generation family farming operation in Virden, Manitoba.
How can Craig provide agronomic answers to help you Advance Every Acre?
“We’ve come to realize there are no silver bullets out there. There is no single solution that can turn a good crop into a great crop. Instead, the secret to success comes from a holistic approach where small, sustainable gains add up to large scale success for today’s advanced growers.
We are fortunate to have a tremendous arsenal of agronomic tools at our fingertips – with many more in development. Myself, and the entire team at Taurus are committed to helping growers stay on top of these advancements. Together we will help you raise the bar: from the soil on up.”